Catch Attention + Interest with a headline
ask a question or make a bold statement
Make A Connection
messaging bringing them TOWARDS their solution.
describe the type of person who is having the problem.
They should be saying, “yes this is me, yes this is what I’m struggling with, yes this is what I want”
unless you fix it, what will happen? what will keep happening?
OPTIONAL
keep pushing
bullet points describe
different ways life looks
without the solution you’re offering
Offer some relife
offer reassurance that you have a solution
Describe what they do want
again, bullets points
with 3 points
about what they do want (big and small wins)
one final point of what they ultimately want
Introducing … your program/event/retreat
tagline about this program/event/retreat
Make it stand out.
paint a picture of what this program/event/retreat includes
(remember, small price points need step by step of what it includes. Larger price points need step by step of outcomes
what is the process of transformation?
give the step by step (or pillars/principles/etc
Testimonials
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
“It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
Common Objections
OPTIONAL
give a breakdown of objections
what it won’t work for me
why i’m not ready yet
Introduce the leaders
give a bio about whoever is leading the program/event/retreat
Who is this program/event/retreat for?
this could be a block of text or a bullet point
OPTIONAL: more testimonials
these could be direct quotes or tell a story
Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.
Breakdown of program/event/retreat
step by step
Another option for program breakdown
more blocks like this are listed under “list”
each section should ideally be outcome-focused (you aren’t telling them what they are receiving, but what overarching lesson or outcome they will walk away with)
Dream it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Build it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
another break to pump them up
Optional: another testimonial
this could be different from the others. instead of a quote, tell their story. how did this work transform them?
ready to join?
Still have questions?
breakdown of FAQ
could find code block for drop-down menus for each question
Last kicker to really help them take the next step
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.